The Goal was to create a intuitive, easy to use app that would be enjoyable to use and offer features such as the option to view trailers quickly and easily within the app, as well as quickly locating showtimes and theatres nearby.
By keeping the user in mind first and foremost, bolstered by research that indicated major pain points that were revealed during the usability studies, leading to the iteration of the lo fidelity prototypes into the hi fidelity prototypes and further iterating upon that.